Naming, Branding, Packaging, Identity, Collateral, Illustration
Hardy Beverages has created multiple hydrogen-infused beverage products, and came to us to help position their first venture into a new audience - this time of the four-legged variety. Rallie is a hydrogen-rich water formulated exclusively for dogs to keep them hydrated, increase their stamina and energy, and speed recovery. We joined forces with Hardy Beverages to create a name, packaging, and online presence that matched the product's energy and thirst for adventure.
We created a family of brand marks centered around a retro, fun custom type treatment inspired by vintage racing brands. Our goal was to create a brand that felt approachable for casual hydrators (think: a long walk in the park or a hike in the canyons) but also felt thoughtful and science-forward for more serious athletes like agility competitors.
Our goal for the pouch and 6-pack packaging was to turn them into portals to a magical world where dogs run free, tennis balls grow on bushes, and even the trees are made of delicious chewy treats - Rallie turns even the shortest of journeys into a chance for big adventure. We created two illustrations with characters and landscapes for each flavor, one for the unflavored and one for the peanut butter flavor.