Illustration and branding made with humor and love.

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What we do

Branding + Identity

Packaging + Merchandise

Illustration + Animation

Environmental Design

Marketing + Content Creation

Web Design + Development

Pretty Useful Co. is an independent creative studio working with brands, agencies, and businesses to make the world a more interesting place.

featured work

Bringing the cities of Exandria to life for Critical Role.

Packlane logoSt. Jude Research Hospital logoFacebook logoSplendid Spoon logoBlue Cross Blue Shield of Tennessee LogoMemphis Tourism logo
We keep our studio small and nimble so we can be choosy about our partners and take on work we can't wait to start.


A brand is more than a logo – it’s a story told through colors, type, imagery, and messaging over multiple mediums. Whether it’s through social media, a website, in person, or collateral, every time a brand interacts with its audience it communicates the story of who the brand is, what their values are, and what sets them apart from other brands.

Ready to get started?

We send  emails about once a month about events, deals in the shop, and  stuff we’re into lately, like bad movies and weird ideas on the internet.

Clever goods for fun people

Enamel pins that move, banners that hold your earrings, prints that tell you how to make a mean martini, candles as dark as your soul, and more.