Naming, Identity, Copywriting, Collateral, Website
Morgan McKinney had been running her series of cocktail classes called the Boozehound Cocktail Series since 2019, and in 2020 pivoted to all-online classes through Zoom. Her classes took off in a big way, and soon she needed a new identity to encompass her consulting, classes, and other services that grew as her new business expanded. We settled on the name Best Shot Co. for her business based on her belief than any home bartender can create professional grade cocktails with the right tools - just take your best shot.
We developed a bright new identity focused around the simplest and most essential bartenders tool, the jigger, and paired it with Art Deco type and a warm color palette. We created a toolbox of logos, brand elements, and copy she could use in her marketing moving forward.
Finally we created her new website from scratch, providing a place for her to store recipes, sell classes, and share her knowledge of mixology with her devoted following of fellow cocktail nerds.